Raising the Bar - QLD Property
Raising the Bar: Storytelling Excellence in Queensland Property
🎙️ Hosted by George Sourris, Legal Practice Director at Empire Legal
Welcome to Raising the Bar, the podcast where we spotlight the stories, people, and practices elevating Queensland’s property industry. In each episode, host George Sourris sits down with standout professionals - from agents and developers to legal experts and innovators, to uncover the moments, mindsets, and milestones that define excellence.
Because our industry deserves better.
Whether you're a real estate agent, property professional, or just passionate about the Queensland market, join us as we raise the bar - one story at a time.
Raising the Bar - QLD Property
Aaron Woolard: from White Pages cold calls to New Farm’s attraction agent
In episode 14 of Raising the Bar, George sits down with high end attraction agent Aaron Woolard from Place New Farm 😎
From White Pages cold calls to making moves in New Farm, Aaron has built one of Brisbane’s most recognisable inner-city teams 🌇
We unpack how he went from solo operator to equity partner at Place New Farm and why simple systems done well beat shortcuts every time ⚙️
We cover:
- The journey: from early days in West End to owning a Place office. Aaron shares what it really takes to build longevity in real estate - the discipline, the hours and the mindset that keeps him showing up 💪
- The niche: how Aaron carved out dominance in Brisbane’s inner-city apartment market, turning consistency and service into serious market share 📈
- The team: what it takes to run a seven person EBU that transacts hundreds of properties each year and the systems, challenges and rewards of scaling while keeping culture front and centre 🤝
If you work in Brisbane real estate or want to, this is a masterclass in focus, process and playing the long game 🎯
Contact Aaron: https://www.eplace.com.au/agent/aaron-woolard
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More podcast episodes: https://empirelegal.com.au/podcast/
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Website: https://empirelegal.com.au